Privacy policy

Information on Data Protection and our Privacy Policy.

Code of Practice Concerning the Collection, Processing, Transmission and Use of Data

To ensure that vehicle orders, service and support activities are all handled properly and quickly, AUDI AG and the Audi partners make use of electronic data processing (EDP).

The German Federal Data Protection Act (BDSG) essentially governs how your personal data that are disclosed to the Audi partner and AUDI AG are processed.
Accordingly, data may be collected, processed, transmitted and used (hereinafter referred to as the "use of data") if this is permitted by the BDSG or another statutory provision or if the person in question has given his or her consent. The BDSG permits the use of data in particular where this is necessary to fulfil a contract concluded with you. For certain purposes, which go above and beyond the actual contractual and support relationship, your specific contract or the reply coupons used in advertising campaigns run by Audi partners and AUDI AG include a declaration of consent under data protection law.
If this declaration of consent is not signed when the contract in question is concluded, or if it is revoked at a later point in time, the Audi partners and AUDI AG shall only use your data to the extent permissible by law.

You will find further details on the collection, storage, transmission and use of your customer data below:

1. Data collection and storage by Audi partners
The Audi partner will store any data required for ordering your new car or for performing service and support activities for customers or prospective customers. Such data will initially include information required for purchase and service contracts. Moreover, data relating to the processing of transactions, such as the customer number and purchase price, shall be recorded, and records of vehicle-specific data and services provided as part of vehicle servicing shall be collected and processed.

Providing you have given your consent thereto, data required to perform customer support, to conduct customer surveys and to tailor customer information to your individual needs, as described at points 5.3 to 5.5 of this Code of Practice, will also be collected and stored by the Audi partner.

2. Data storage at AUDI AG
AUDI AG will store data which it receives from the Audi partners as part of purchase and service contracts.

Furthermore, data from AUDI AG customers and prospective customers who contact AUDI AG via its website or the central Audi customer support centre will also be stored.
Data storage will equally include data collected in the course of AUDI AG marketing activities.

3. Data transmission between the Audi partner and AUDI AG
To ensure that the Audi partner and AUDI AG have up-to-date records and enable such records to be amended as appropriate, any data collected will be exchanged.

4. Use of data by the Audi partner
Any data collected and stored in relation to your person may be used by the Audi partner in question, for which use the Audi partner is directly responsible, in order to provide services and to process the contract, offer customer support, conduct customer surveys and tailor customer information to your individual needs (please refer to points 5.1 to 5.5 of this Code of Practice).

5. Use of data by AUDI AG

5.1 Provision of services
AUDI AG will use the customer data sent by the Audi partners so that it can provide the ordered services properly and quickly (e.g. new cars).

5.2 Contract processing
Once services have been provided in accordance with point 5.1 of this Code of Practice and/or so as to comply with statutory and contractual obligations in accordance with point 2 of this Code of Practice, AUDI AG will use the customer data transmitted by the Audi partner or collected by AUDI AG itself (e.g. as part of the warranty or guarantee). AUDI AG may, furthermore, invite you to take part in market research activities.

5.3 Customer care
Providing you have given your consent thereto, customer data will also be used by AUDI AG to ensure that you receive comprehensive customer support services. This will not cost you anything and will include in particular the following services:

If your car breaks down or you are involved in an accident, Audi's emergency service is there for you around the clock. In emergencies, the use of your existing data may save precious time and so offer you fast and unbureaucratic assistance.

5.4 Customer surveys
Market research results form an important source of information for the ongoing improvement and refinement of products and services. Providing you have given your consent thereto, your customer data transmitted by the Audi partner can thus be used by AUDI AG so as to conduct customer surveys.

5.5 Customer information tailored to your individual needs
Providing you have given your consent thereto, data relating to customer information tailored to your individual needs – if applicable together with other personal data given by you to the Audi partner and/or AUDI AG – will be pooled and stored in a database, where your data will automatically be evaluated in order to compare the resulting personal customer profile with individual product and service offerings. You can then receive appropriately customized information (e.g. offers on new products and services).

6. No forwarding of data beyond the scope defined above
Your personal data will not be transmitted unless covered by any of the instances mentioned above.

7. Revocation of the declaration of consent under data protection law
You may revoke your declaration of consent under data protection law at any time, in whole or in part (cf. No. 1, Section 2, No. 3, No. 4, and Nos. 5.3 – 5.5).

8. Right to demand information
The German Data Protection Act stipulates that you have the right to demand information regarding your personal data stored in the customer databases of the Audi partner and AUDI AG.
If you have any queries about this information, or if you require further explanations or wish to obtain information about the data stored by the Audi partner or by AUDI AG, or if you wish such data to be corrected, cancelled or deleted, please contact AUDI AG, Customer Support Centre, D-85045 Ingolstadt, Germany.

(Date: December 2009)


If you have further queries about this information, or if you require further explanations or wish to obtain further information about the data stored by the Audi partner or by AUDI AG, or if you wish such data to be corrected, cancelled or deleted, please contact:

Dieter Fröhlich
Data Protection Officer
D-85045 Ingolstadt

General information

If you visit the web pages of AUDI AG, information of a general nature will automatically be collected. This information includes, for example, such things as the type of web browser, the operating system used and the domain name of your internet service providers. Exclusively such information is collected which does not allow any conclusions as to your identity. Besides, such data are also generated when visiting any other web page on the internet. This is thus not a function specific of the Audi internet pages. This kind of information is collected exclusively anonymously and used by us for statistical evaluation. The better we understand what you want, the faster you will find the information you are looking for on our internet pages.

The use of cookies

Cookies are text files containing information which makes it possible to identify repeated visitors exclusively for the duration of their visit to our web pages. Cookies are stored on the hard disk of your computer and do not cause any damage there. The cookies of our internet pages do not contain any personal data about you.

Cookies can save you having to enter data more than once, facilitate the transmission of specific contents and help us to identify those parts of our online service that are particularly popular. This enables us, among other things, to adapt our web pages exactly to your requirements.

If you want, you can deactivate the use of cookies at any time by changing the settings in your browser. Please use the help functions of your internet browser to find out how to change these settings.

User Tracking

Um das Angebot auf unseren Webseiten aktuell, nutzerorientiert und vollumfänglich zu halten, nutzt diese Website mit Adobe (inkl. Omniture Site Catalyst, Omniture Genesis, Omniture Discover, Omniture TagManager, Omniture SaintBernard) ein Webanalyse-Tool, das es ermöglicht, unsere Services auf Ihren Bedarf hin zu optimieren. Adobe Analytics verwendet Cookies, die Ihre Präferenzen beim Besuch auf unseren Seiten nachvollziehen können. Auf diese Weise wird beispielsweise die Navigation erleichtert – und wir können die Nutzerfreundlichkeit unserer Dienste weiter verbessern. Die dabei generierten Informationen (einschließlich der IP-Adresse) werden standardmäßig vor einer Speicherung anonymisiert, so dass ein persönlicher Bezug ausgeschlossen ist. Dazu wurde diese Webseite angepasst, um eine anonymisierte Erfassung von IP-Adressen (sog. IP-Masking) zu gewährleisten. Erst nach dieser Anonymisierung erfolgt eine Auswertung für Reportings. Die durch diese Cookies erzeugten Informationen werden in der Regel an einen Server von Adobe innerhalb der Europäischen Union übertragen. Allerdings kann nicht ausgeschlossen werden, dass im Falle eines technischen Notfalls diese Daten in die USA übertragen und dort gespeichert werden. Als Nutzer unserer Webseiten haben Sie natürlich jederzeit die Möglichkeit, die Annahme von Cookies über Ihre Browsereinstellungen zu verweigern. Standardmäßig lassen die meisten Browser das Speichern von Cookies zu. Sollten Sie diese Einstellung ändern, kann das zu funktionalen Einschränkungen in unseren Angeboten führen. Sie können dieser Erfassung der durch das Cookie erzeugten und auf Ihre Nutzung der Website bezogenen Daten (inkl. Ihrer IP-Adresse) an Adobe sowie die Verarbeitung dieser Daten durch Adobe auch widersprechen, indem Sie ein dafür generiertes OPT OUT Cookie setzen.

Verwendung von Facebook Social Plugins

Die AUDI AG verwendet innerhalb Ihres Internetauftritts sogenannte Social Plugins (“Plugins”) des sozialen Netzwerkes, welches von der Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA betrieben wird (“Facebook”). Die Plugins sind mit einem Facebook Logo oder dem Zusatz “Facebook Social Plugin” gekennzeichnet.

Wenn Sie eine Webseite der AUDI AG aufrufen, die ein solches Plugin enthält, baut Ihr Browser eine direkte Verbindung mit den Servern von Facebook auf. Der Inhalt des Plugins wird von Facebook direkt an Ihren Browser übermittelt und von diesem in die Webseite eingebunden.

Durch die Einbindung der Plugins erhält Facebook die Information, dass Sie die entsprechende Seite des Internetauftritts der AUDI AG aufgerufen haben. Sind Sie bei Facebook eingeloggt kann Facebook den Besuch Ihrem Facebook-Konto zuordnen. Wenn Sie mit den Plugins interagieren, zum Beispiel den “Gefällt mir” Button betätigen oder einen Kommentar abgeben, wird die entsprechende Information von Ihrem Browser direkt an Facebook übermittelt und dort gespeichert.

Zweck und Umfang der Datenerhebung und die weitere Verarbeitung und Nutzung der Daten durch Facebook sowie Ihre diesbezüglichen Rechte und Einstellungsmöglichkeiten zum Schutz Ihrer Privatsphäre entnehmen Sie bitte den Datenschutzhinweisen von Facebook.

Wenn Sie nicht möchten, dass Facebook über den Internetauftritt der AUDI AG Daten über Sie sammelt, müssen Sie sich vor Ihrem Besuch einer Website der AUDI AG bei Facebook ausloggen.


AUDI AG employs technical and organizational security measures to protect the personal data you have given to us from any fortuitous or wilful manipulation, loss, destruction or access by unauthorized persons. Our security measures are improved and adapted on a regular basis according to the state of the art.

Public notification procedure (§4g and §4e of the BDSG - Federal Data)

The data protection officer hereby makes the information required by law available to everybody.

Name of the responsible corporate body: AUDI AG

Board of Management:
Rupert Stadler (Chairman of the Board)
Stefan Knirsch
Bernd Martens
Thomas Sigi
Axel Strotbek
Dietmar Voggenreiter
Hubert Waltl

Data Processing Manager in charge:
Mattias Ulbrich

Address of the responsible corporate body:
D-85045 Ingolstadt

Defined purpose of the collection, processing, use or transmission of data:

The object of the company is the development, production and the sale of motor vehicles, of vehicles and engines of all kinds, of the accessories that go with these, and of all machines, tools and other technical articles (excerpt from Article 2 of the Articles of Association of AUDI AG).

Description of the group of persons concerned and the corresponding data or data categories:

Customer data, staff data and data of affiliated companies necessary for fulfilling the intended purpose.

Recipients or categories of recipients to whom the data may be disclosed:

Public offices in the sense of a priority legal provision, 
Contractors in the sense of a partnership pursuant to Section 11 of the BDSG (German Data Protection Act), 
Companies and dealer organisations of the Audi Group, 
Internal organisational units for fulfilling the intended purpose.

Standard periods for deleting data:
A variety of retention obligations and periods are applicable pursuant to statutory stipulations. The data concerned are routinely deleted after the expiry of such periods.

Data Protection Officer

Date: January 2016